Less meaninglessness.
More meaning.
Thread is a writing studio based in Portland, Oregon. We harness the power of words to make more meaningful brands.
ADIDAS: PRODUCT COPY
How to write over 50K product stories a year (and make them good)
We’ve been telling adidas’ product stories for over a decade, building the bridges, tunnels and overpasses needed to produce thousands of them season after season, with an over 99% on-time delivery rate and a less than 1% error rate.
TOFURKY: BRAND IDENTITY
Good-for-you food becomes gotta-have-it food
How does a food brand that’s synonymous with veganism appeal to flexitarians and even diehard carnivores? Change the story. Learn how Thread helped build the brand identity that fuels Tofurky’s growth.
What’s a writing studio?
A writing studio combines the copywriting skill of a top-notch freelancer with the strategy and management chops of a full-service agency — without the agency overhead.
Read the May newsletter
The deal with “saming” and a hopeful use for AI. All this (and so much more) in the latest Thread newsletter.
Let’s make your brand better
Brand manifesto. Seasonal campaign. Hangtag. Good writing starts with meaningful insights and clear thinking. Learn more about what we do and how we do it.
Our values
Of all the things that make us proud, the fact that people really like to work with us tops the list. Most of our clients have been with Thread for years (and years), and that loyalty has everything to do with how we approach our work.
NATIONAL ABORTION FEDERATION: MANIFESTO AND CAMPAIGN
An opportunity to turn outrage into action
Can storytelling be used as a force for good? Can it give real help to actual people in scary situations? Yes and yes. Post-Roe, we partnered with the National Abortion Federation to launch the National Abortion Hotline.
