craft + innovation
We harness the power of words and the speed of innovation to tell meaningful brand stories at scale.
ADIDAS: PRODUCT COPY
A digital transformation strategy that connects with consumers
We’ve been telling adidas’ product stories for over a decade, building the bridges, tunnels and overpasses needed to produce thousands of them season after season, with an over 99% on-time delivery rate and a less than 1% error rate.
NEW: AI COPYWRITING
Built by the world’s top ecommerce writing studio (that’s us)
Made for humans. Thread AI delivers clean, friendly, accurate product content that avoids the robotic repetition of phrasing that’s the tell of off-the-shelf AI.
Our services
We’re laser-focused on simplifying the challenge of producing high-quality product copywriting at scale. Here are some of the ways we do it.
BURTON: PRODUCT COPY + STYLE GUIDE
How to drop OG rider cred into an ecommerce experience
Our job is to make sure Burton’s origin story comes through at every touchpoint. This means standing in the fall line as a fellow rider in every piece of copy we create.
KEEN: BLOGS + CONTENT MARKETING
(Smart, fun) content grows sessions, conversions and revenue
How-tos, listicles and buying guides drive organic traffic to the site by tapping into questions shoppers are already typing into Google.
What’s a writing studio?
A writing studio combines the copywriting skill of a top-notch freelancer with the strategy and management chops of a full-service agency — without the agency overhead.
Read the newsletter
Bathroom humor, safety dances, and gigantic skeletons (of course) – it’s all inside this month’s Thread newsletter.
make a better brand
Brand manifesto. Seasonal campaign. Hangtag. Good writing starts with meaningful insights and clear thinking. Learn more about what we do and how we do it.