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Three tips for better product stories
Product descriptions are what’s standing between your customer and the “buy” button. Is your product copy great, or merely good? Figure out how to turn raw data into meaningful written content with this quickie SlideShare.
Know someone who could use these tips? Feel free to download or share this SlideShare here.
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How to write a novel in 300 characters
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.
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