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What’s in our heads

Writing

March 7, 2022

Three tips for better product stories

Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.

Writing

February 10, 2022

How to write a novel in 300 characters

To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.

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Voice strategy

January 27, 2022

The top 4 mistakes of brand voice guidelines

If your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.

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Work

December 1, 2021

Thread is a writing studio. So what, exactly, is that?

If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team or a writing studio.

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Work

October 21, 2021

Want better stories from your copywriter? Give her a better brief.

Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.

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Writing

September 9, 2021

Is AI the future of product copywriting?

Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.

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Writing

August 5, 2021

How to give feedback to a writer

Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.

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