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What’s in our heads


June 16, 2023

Why AI? A note from Thread’s creative director

Creative work by definition requires a constant calibration of efficiency and art. Our AI copywriting service frees time and resources, redirecting the might of our writing staff to where they’ll have the most impact.

March 16, 2023

You have an SEO content strategy. Now what?

"Calling art ‘content' is like going to a restaurant and ordering a bowl of calories.” We didn’t write that tweet, but it sure hits home. Learn how Thread turns SEO strategy into relevant content consumers want to read.

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March 7, 2022

Three tips for better product stories

Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.

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February 10, 2022

How to write a novel in 300 characters

To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.

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Voice strategy

January 27, 2022

The top 4 mistakes of brand voice guidelines

If your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.

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December 1, 2021

Thread is a writing studio. So what, exactly, is that?

If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team or a writing studio.

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October 21, 2021

Want better stories from your copywriter? Give her a better brief.

Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.

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