Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.Read More
If your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.Read More
If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team or a writing studio.Read More
Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.Read More
Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.Read More
Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.Read More