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B Corp

February 13, 2024

We have big news ...

Thread is a Certified B Corp! We are proud to be part of a global movement of people using business as a force for good.


December 11, 2023

Our 2023 holiday opus

You’ve had a long year. Now it’s time to lie on the couch and get seriously cozy. Here's an end-of-year list of our most convincing recommendations on what to watch, read, listen to, and even eat during your delicious December downtime.

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June 16, 2023

Why AI? A note from Thread’s creative director

Creative work by definition requires a constant calibration of efficiency and art. Our AI copywriting service frees time and resources, redirecting the might of our writing staff to where they’ll have the most impact.

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March 16, 2023

You have an SEO content strategy. Now what?

"Calling art ‘content' is like going to a restaurant and ordering a bowl of calories.” We didn’t write that tweet, but it sure hits home. Learn how Thread turns SEO strategy into relevant content consumers want to read.

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March 7, 2022

Three tips for better product stories

Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.

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February 10, 2022

How to write a novel in 300 characters

To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.

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Voice strategy

January 27, 2022

The top 4 mistakes of brand voice guidelines

If your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.

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Drum roll, please: Thread is now a Certified B Corp! We 👏 are 👏 stoked 👏