Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.
Read MoreIf your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.
Read MoreIf your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team or a writing studio.
Read MorePractical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.
Read MoreThread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.
Read MoreTips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.
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