100% fresh, wild-caught ideas
What’s in our heads
March 16, 2023
You have an SEO content strategy. Now what?
"Calling art ‘content' is like going to a restaurant and ordering a bowl of calories.” We didn’t write that tweet, but it sure hits home. Learn how Thread turns SEO strategy into relevant content consumers want to read.
Writing
March 7, 2022
Three tips for better product stories
Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.
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Writing
February 10, 2022
How to write a novel in 300 characters
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.
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Voice strategy
January 27, 2022
The top 4 mistakes of brand voice guidelines
If your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.
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Work
December 1, 2021
Thread is a writing studio. So what, exactly, is that?
If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team or a writing studio.
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Work
October 21, 2021
Want better stories from your copywriter? Give her a better brief.
Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.
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Writing
September 9, 2021
Is AI the future of product copywriting?
Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.
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