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What’s in our heads

Writing

June 9, 2021

SEO for copywriters: five not-so-secrets for better ecommerce content

There’s one huge element of SEO that writers are already besties with.

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Brand story

April 20, 2021

Dr. Bronner’s is Cher if Cher were soap

What does America’s OG hippie soap brand have in common with the Goddess of Pop?

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WORK

March 9, 2021

How much emotional intelligence is sitting in your leadership team?

It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)

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Philosophy

March 4, 2021

If the outdoors is for everyone, why doesn’t it always feel that way?

How representation shapes our sense of belonging in the outdoors.

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Writing

January 15, 2021

The trick to great product descriptions? Stop describing products.

Why does online shopping feel like particularly tedious homework so much of the time?

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B-sides

December 14, 2020

Wow, what a year (not in a good way).

Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”

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Story

December 2, 2020

Saying ‘Black Lives Matter’ is one thing. Living it is another.

Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.

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Story

November 5, 2020

Your brand’s story is out there somewhere. Let’s go find it.

Ultimately we want to answer the question consumers will ask: Why should I believe in what this brand is putting out there?

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Writing

October 19, 2020

Want better product copy? Think less like a retailer and more like a magazine.

I’m always confused when people talk about fashion as frivolous, because shopping is just another word for making choices.

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