Skip to main content

100% fresh, wild-caught ideas

What’s in our heads

Writing

September 9, 2021

Is AI the future of product copywriting?

Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.

Read More

Writing

August 5, 2021

How to give feedback to a writer

Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.

Read More

Writing

June 9, 2021

SEO for copywriters: five not-so-secrets for better ecommerce content

There’s one huge element of SEO that writers are already besties with.

Read More

Brand story

April 20, 2021

Dr. Bronner’s is Cher if Cher were soap

What does America’s OG hippie soap brand have in common with the Goddess of Pop?

Read More

WORK

March 9, 2021

How much emotional intelligence is sitting in your leadership team?

It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)

Read More

Philosophy

March 4, 2021

If the outdoors is for everyone, why doesn’t it always feel that way?

How representation shapes our sense of belonging in the outdoors.

Read More

Writing

January 15, 2021

The trick to great product descriptions? Stop describing products.

Why does online shopping feel like particularly tedious homework so much of the time?

Read More

B-sides

December 14, 2020

Wow, what a year (not in a good way).

Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”

Read More

Story

December 2, 2020

Saying ‘Black Lives Matter’ is one thing. Living it is another.

Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.

Read More