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What’s in our heads


September 9, 2021

Is AI the future of product copywriting?

Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.

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August 5, 2021

How to give feedback to a writer

Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.

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June 9, 2021

SEO for copywriters: five not-so-secrets for better ecommerce content

There’s one huge element of SEO that writers are already besties with.

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Brand story

April 20, 2021

Dr. Bronner’s is Cher if Cher were soap

What does America’s OG hippie soap brand have in common with the Goddess of Pop?

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March 9, 2021

How much emotional intelligence is sitting in your leadership team?

It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)

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March 4, 2021

If the outdoors is for everyone, why doesn’t it always feel that way?

How representation shapes our sense of belonging in the outdoors.

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January 15, 2021

The trick to great product descriptions? Stop describing products.

Why does online shopping feel like particularly tedious homework so much of the time?

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December 14, 2020

Wow, what a year (not in a good way).

Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”

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December 2, 2020

Saying ‘Black Lives Matter’ is one thing. Living it is another.

Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.

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