100% fresh, wild-caught ideas
What’s in our heads
Writing
September 9, 2021
Is AI the future of product copywriting?
Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.
Read More
Writing
August 5, 2021
How to give feedback to a writer
Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.
Read More
Writing
June 9, 2021
SEO for copywriters: five not-so-secrets for better ecommerce content
There’s one huge element of SEO that writers are already besties with.
Read More
Brand story
April 20, 2021
Dr. Bronner’s is Cher if Cher were soap
What does America’s OG hippie soap brand have in common with the Goddess of Pop?
Read More
WORK
March 9, 2021
How much emotional intelligence is sitting in your leadership team?
It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)
Read More
Philosophy
March 4, 2021
If the outdoors is for everyone, why doesn’t it always feel that way?
How representation shapes our sense of belonging in the outdoors.
Read More
Writing
January 15, 2021
The trick to great product descriptions? Stop describing products.
Why does online shopping feel like particularly tedious homework so much of the time?
Read More
B-sides
December 14, 2020
Wow, what a year (not in a good way).
Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”
Read More
Story
December 2, 2020
Saying ‘Black Lives Matter’ is one thing. Living it is another.
Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.
Read More