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Voice strategy

January 27, 2022

The top 4 mistakes of brand voice guidelines

If your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.

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December 1, 2021

Thread is a writing studio. So what, exactly, is that?

If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team or a writing studio.

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October 21, 2021

Want better stories from your copywriter? Give her a better brief.

Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.

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September 9, 2021

Is AI the future of product copywriting?

Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.

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August 5, 2021

How to give feedback to a writer

Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.

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June 9, 2021

SEO for copywriters: five not-so-secrets for better ecommerce content

There’s one huge element of SEO that writers are already besties with.

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Brand story

April 20, 2021

Dr. Bronner’s is Cher if Cher were soap

What does America’s OG hippie soap brand have in common with the Goddess of Pop?

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March 9, 2021

How much emotional intelligence is sitting in your leadership team?

It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)

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March 4, 2021

If the outdoors is for everyone, why doesn’t it always feel that way?

How representation shapes our sense of belonging in the outdoors.

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Drum roll, please: Thread is now a Certified B Corp! We 🎉 are 🎉 stoked