100% fresh, wild-caught ideas
What’s in our heads
Writing
August 5, 2021
How to give feedback to a writer
Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.
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Writing
June 9, 2021
SEO for copywriters: five not-so-secrets for better ecommerce content
There’s one huge element of SEO that writers are already besties with.
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Brand story
April 20, 2021
Dr. Bronner’s is Cher if Cher were soap
What does America’s OG hippie soap brand have in common with the Goddess of Pop?
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WORK
March 9, 2021
How much emotional intelligence is sitting in your leadership team?
It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)
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Philosophy
March 4, 2021
If the outdoors is for everyone, why doesn’t it always feel that way?
How representation shapes our sense of belonging in the outdoors.
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Writing
January 15, 2021
The trick to great product descriptions? Stop describing products.
Why does online shopping feel like particularly tedious homework so much of the time?
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B-sides
December 14, 2020
Wow, what a year (not in a good way).
Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”
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Story
December 2, 2020
Saying ‘Black Lives Matter’ is one thing. Living it is another.
Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.
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Story
November 5, 2020
Your brand’s story is out there somewhere. Let’s go find it.
Ultimately we want to answer the question consumers will ask: Why should I believe in what this brand is putting out there?
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