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100% fresh, wild-caught ideas

What’s in our heads


September 17, 2020

Our brilliant, wonderful, racist workplace.

How can one word be the seed of both a hate crime and a breezy slight while emptying the office dishwasher?

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April 21, 2020

How to write your way through a pandemic.

We knew there would be masks and homeschooling and fervent hand washing. We were prepared to read apocalyptic headlines and go Kondo on our closets. But nobody warned us about the writing. So much writing.

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March 23, 2020

Why your brand needs a $3,200 harvest hare hat.

Story is what turns a down jacket into a pledge of allegiance to planet earth.

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February 5, 2020

Perfect or interesting? Choose one.

Interesting catches our attention because it teaches us something new, while perfect is the owner’s manual of a car we’ve driven for years.

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