100% fresh, wild-caught ideas
What’s in our heads
Story
November 5, 2020
Your brand’s story is out there somewhere. Let’s go find it.
Ultimately we want to answer the question consumers will ask: Why should I believe in what this brand is putting out there?
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Writing
October 19, 2020
Want better product copy? Think less like a retailer and more like a magazine.
I’m always confused when people talk about fashion as frivolous, because shopping is just another word for making choices.
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Work
September 17, 2020
Our brilliant, wonderful, racist workplace.
How can one word be the seed of both a hate crime and a breezy slight while emptying the office dishwasher?
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Writing
April 21, 2020
How to write your way through a pandemic.
We knew there would be masks and homeschooling and fervent hand washing. We were prepared to read apocalyptic headlines and go Kondo on our closets. But nobody warned us about the writing. So much writing.
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Story
March 23, 2020
Why your brand needs a $3,200 harvest hare hat.
Story is what turns a down jacket into a pledge of allegiance to planet earth.
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Story
February 5, 2020
Perfect or interesting? Choose one.
Interesting catches our attention because it teaches us something new, while perfect is the owner’s manual of a car we’ve driven for years.
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