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100% fresh, wild-caught ideas

What’s in our heads


March 23, 2020

Why your brand needs a $3,200 harvest hare hat.

Story is what turns a down jacket into a pledge of allegiance to planet earth.

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February 5, 2020

Perfect or interesting? Choose one.

Interesting catches our attention because it teaches us something new, while perfect is the owner’s manual of a car we’ve driven for years.

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Drumroll, please: Thread is now a Certified B Corp! We 🎉 are 🎉 stoked