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Is your product copy helping or hurting your conversions?

Here’s an uncomfortable truth: 69% of shoppers have changed their mind on a purchase due to a poor product description.* 


Get A free product copy audit.

Just enter your name, email and website below. We’ll be in touch to set up a meeting and will take you through your audit a couple of weeks later.

P.S. By submitting your information, you’ll also receive occasional email updates with copywriting tips and exclusive offers. You can unsubscribe at any time.


What is a product copy audit?

A product copy audit is a professional evaluation of your existing product copy (typically priced at $1,500). The report is designed to give you a clear understanding of what’s working and what could be better, with ideas to bring your product to life.

Some of the questions the report answers are: 

  • Is the copy clear and easy to read, free of jargon and meaningless verbiage? 
  • Does it tell the whole story as well as it could? 
  • Does it feel in line with your brand voice/tone?

Thread is a Certified B Corp copywriting studio that helps some of the world’s most loved sport, outdoor and lifestyle brands scale their product content. Our system teams up talented copywriters, skilled project managers, custom AI tools and a cutting-edge process to transform thousands of bits of raw product data into meaningful product stories that are ready right when you need them. 


*Inside the Mind of an Online Shopper, Inriver, 2022/23

Drum roll, please: Thread is now a Certified B Corp! We 🎉 are 🎉 stoked