The ecommerce landscape is competitive, with everyone out there trying to leverage the power of SEO to get more eyeballs on their brand. When done right, organic traffic is scalable, delivers more relevant visitors and builds trust in your brand. When done unthinkingly or transactionally, SEO copywriting can damage your credibility and erode trust with your consumers.
SEO writing gets a bad rap because people still tend to equate it with keyword stuffing. Thread approaches SEO copywriting like everything else we write: We aim to share information that’s genuinely useful and valuable. Our superpower is creating content that persuades and educates, intrigues and entertains. That’s the kind of content that resonates with consumers and (bonus) can easily be repurposed into marketing emails, newsletters, social posts and other assets.
Blogs are the cornerstone of most content marketing strategies for good reason. They help brands establish themselves as subject matter experts and educate customers on the ins and outs of their product offerings. Blogs are also an opportunity for a brand to share who they are: the history, purpose and behind-the-scenes stories. Results from blogging are slower than paid search traffic but are worth the wait. Blogs continue to build awareness and increase domain authority long after you’ve paid for and posted them.
Blog content can range from educational how-to’s and product comparisons to technology descriptions and video scripts. We’ll partner with you or your technical SEO partner to turn an SEO content strategy into useful, meaningful, relevant content that will pay dividends down the road.
On-page SEO is designed to give both search engines and your customers a clearer understanding of the content on a particular page. This can take the form of headlines and other above-the-fold content, footer copy that’s included at the bottom of the page, and anything in between. When crafting on-page SEO, we’re balancing achieving clarity for search engines and the people who use them with the nuance and tone of your brand voice. When implemented across a website, on-page SEO results in higher page rankings and increased traffic.
Thread’s SEO copywriting services include:
“Working on organic traffic is a long game, but I can already say from an increased traffic lens that this content from Thread is succeeding beyond what I hoped. Working with the team at Thread has been so easy, even when we have to demand something on a short timeline.”