Our leaders speak differently than our friends. Our friends speak differently than our doctors, plumbers or bike mechanics. No matter who we are, if we want our words to have impact, one rule applies: Consistency leads to trust, and trust leads to influence.
You build trust when you come across as the same brand, interaction after interaction, channel after channel. Voice strategy helps your team express a consistent tone and message, so customers have the same powerful experience wherever they come in contact with your brand.
Making sure your brand is liked, respected, trusted and shared has everything to do with how you sound. Thread has spent more than a decade listening to what our clients have to say about who they are, and using editorial research, competitive analysis, story wisdom and our own writerly intuition to determine the most meaningful way to talk with their customers.
Thread voice strategy and guidelines could be right for you if:
Just like visual guidelines provide colors, fonts and logos to ensure a consistent, ownable look across a brand, voice guidelines provide direction for messaging and tone. Voice strategy is the road map that helps everyone who communicates on behalf of your brand to speak in a single unified voice.
Love everything we’re saying about voice strategy, but not quite ready to take the leap? The Brand Voice Blueprint is for you.
The Brand Voice Blueprint gives you a solid start to transforming your voice from meh and forgettable to one that consumers actually look forward to hearing from. It includes everything you’ll need to start building a consistent, ownable brand voice, including an action plan with concrete next steps.
What to watch, read, listen to and even eat right now. It's our 2023 Holiday opus.