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Content marketing

Give shoppers a reason to come to you.

Long before inbound marketing was a thing, Thread was writing high-volume creative for some of the world’s best-loved brands. We tell stories brands are proud to share: unfailingly human, engaging, relevant (and sometimes laugh-out-loud funny). The resulting traffic is organic and scalable, delivering more relevant visitors while building trust in your brand.

OUR APPROACH

All the content strategy and search optimization in the world will get you nowhere if the words on the screen don’t give your customers a ping of recognition that leaves them wanting more. Thread’s superpower is creating written content that persuades and educates, intrigues and entertains.

YOU NAME IT, WE’LL WRITE IT

Thread creates everything from seasonal emails and blog posts to how-to guides and FAQs, producing smart, relevant, searchable written content that forges meaningful conversations between you and your shoppers.

CONTENT MADE SIMPLE

No matter your industry, there’s an ever-growing need for your brand to connect with customers through written content. Thread will effortlessly help you feed those channels, freeing your internal teams to focus on strategic initiatives.

Working on organic traffic is a long game, but I can already say from an increased traffic lens that this content from Thread is succeeding beyond what I hoped. Working with the team at Thread has been so easy, even when we have to demand something on a short timeline.

HAVALAH GHOLDSTON

SEO MANAGER, KEEN

Deliverables include:

  • Blog  posts and how-to guides
  • Ambassador stories
  • Emails and newsletters
  • Seasonal and topical social media posts
  • Product landing and category pages

Thread support includes:

  • Brand voice alignment
  • Editorial calendar planning and tracking
  • Regular theme and story concepting
  • Writing, editing and proofreading
  • The ability to flex and hustle to meet changing needs

Drumroll, please: Thread is now a Certified B Corp! We 🎉 are 🎉 stoked

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