The most memorable marketing campaigns are willing to say what nobody expects you to say, in a way that nobody expects you to say it. They sidestep the familiar lull of marketing jargon and earn attention by relaying a deeply relatable truth. They know their audience well enough to express that truth in language that feels refreshingly familiar — less like a brand and more like the friend whose stories you retell over the kitchen table.
Whether for an entire brand or a single product, a campaign is fueled by a mix of consumer research, industry trends, brand expertise and gut instinct. Campaign framework starts the communication relay, informing everything from ads to social, emails to video scripts. What do consumers care about and what problem are we trying to solve? The framework boils the answer down to its essence.
Thread pairs well with brand or agency design teams to workshop and develop creative concepts that come to life through headlines, taglines, copy and more. The upshot is a campaign that not only draws attention to a new collection or product, but writes another chapter in the story of your brand. Take a look at some of our campaigns.