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Naming

Build and maintain a portfolio of names that reflects your brand

A great name is worth a thousand words. A great brand builds a portfolio of those names to reflect a singular, unified voice. We partner with brands to develop simple, creative product and feature names at high volume, season after season.

THE MILLION DOLLAR QUESTION

What do we want people to feel when they use/wear/eat/share/try this product? That positive feeling guides our process and never fails to point us to a name that is both relevant and emotionally resonant, satisfying different parts of our shopping brains.

A PROCESS THAT WORKS

We’ve named everything from fabrics and features to products and brands, turning the unpredictable task of naming into a clear, step-by-step process. From competitor audit to metaphorical themes, each step helps us wring more meaning out of single words.

QUICK TURN

An efficient process carried out by experienced creatives means you can expect names in days, not weeks or months. We’ll generate the solid list of options necessary to make it through trademark search and secure ownability.

“Thread swiftly guided us through a process to change our name so that it is simple, strong, and proactive. We received incredibly positive feedback from our stakeholders. It was a pleasure working with everyone at Thread and we are so grateful for their assistance at such a critical moment for our field.”

— Melissa Fowler, Chief Program Officer, National Abortion Federation

Drum roll, please: Thread is now a Certified B Corp! We 🎉 are 🎉 stoked

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