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craft + innovation

Hi, we’re Thread. We create quality product copy at scale.
Welcome in.

 

HIGH-VOLUME COPYWRITING

Does “high-volume” mean lots or loud? Yes

We turn raw data into meaningful product stories and build the engine that produces thousands of them each season.

ADIDAS: PRODUCT COPY

A digital transformation strategy that connects with consumers

We’ve been telling adidas’ product stories for over a decade, building the bridges, tunnels and overpasses needed to produce thousands of them season after season, with an over 99% on-time delivery rate and a less than 1% error rate.

HIGH-VOLUME COPYWRITING

Does “high-volume” mean lots or loud? Yes

We turn raw data into meaningful product stories and build the engine that produces thousands of them each season.

Thread is a truly reliable and inspirational resource for us.

UDO MULLER

DIRECTOR OF COMMUNICATIONS, ADIDAS

The efficiencies we've gained with Thread have helped us catch up on copy development to be nearly one year ahead of product release dates.

NICK CARON

PRODUCT MARKETING SPECIALIST, LACROSSE FOOTWEAR INC

Thread is constantly thinking of ways to improve the process, and each season is smoother than the last.

STEW BRINEGAR

DATA MANAGEMENT LEAD, BURTON SNOWBOARDS

Thread consistently provides good thinking and a collaborative, integral process.

LIZ CALLOW

SR DIRECTOR TREND AND INSIGHTS, ADIDAS

Thread’s insights help us speak to our customers in more engaging and authentic ways while serving as clear guideposts for navigating day-to-day decision-making.

JAIME ATHOS

PRESIDENT & CEO, TOFURKY

From an increased traffic lens, this content from Thread is succeeding beyond what I hoped. Working with the team at Thread has been so easy.

HAVALAH GHOLDSTON

SEO MANAGER, KEEN

The Thread teammates we work with really do feel like an extension of the Carhartt team - they have the best interest of our consumer top of mind.

STACY MULLOY

HEAD OF MERCHANDISING, CARHARTT

NEW: AI COPYWRITING

Built by the world’s top ecommerce writing studio (that’s us)

Made for humans. Thread AI delivers clean, friendly, accurate product content that avoids the robotic repetition of phrasing that’s the tell of off-the-shelf AI.

Our services

We’re laser-focused on simplifying the challenge of producing high-quality product copywriting at scale. Here are some of the ways we do it.

BURTON: PRODUCT COPY + STYLE GUIDE

How to drop OG rider cred into an ecommerce experience

Our job is to make sure Burton’s origin story comes through at every touchpoint. This means standing in the fall line as a fellow rider in every piece of copy we create.

KEEN: BLOGS + CONTENT MARKETING

(Smart, fun) content grows sessions, conversions and revenue

How-tos, listicles and buying guides drive organic traffic to the site by tapping into questions shoppers are already typing into Google.

What’s a writing studio?

A writing studio combines the copywriting skill of a top-notch freelancer with the strategy and management chops of a full-service agency — without the agency overhead.

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Read the newsletter

Leap Day plans, work-appropriate Valentines, dirty license plates. What do these three things have in common? You’ll find them all in the latest Thread newsletter.

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make a better brand

Brand manifesto. Seasonal campaign. Hangtag. Good writing starts with meaningful insights and clear thinking. Learn more about what we do and how we do it.

Our services

Drum roll, please: Thread is now a Certified B Corp! We 🎉 are 🎉 stoked

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